2030 Journey

A transformational journey is underway at The Highlands, building on The Highlands’ time-honored charm to incorporate more modern-day luxuries into every guest touch point. Including a major Main Lodge renovation. Innovative upgrades across our lifts and trails. Centralized guest and owner services. New wellness offerings. Reimagined fairways and amenities, and an elevated culinary experience, everywhere across The Highlands.

FIRST STEPS

Upon arrival in 2021 guests of The Highlands experienced completion of the first phase of upgrades. The future began with the renovation of the Main Lodge guest rooms, followed by many other steps in innovation.

Trackman Range

Trackman Range

Trackman Range arrived in 2021. A powerful 30-bay setup at the RossGolf Center enables players of alllevels to practice distance control, shot-shaping and more!

FRID Technology

RFID Technology 

Direct-to-lift access for ticket and season passholder, and provides a streamlined purchasing process online, and reload a media card with additional ticket or pass purchases season-after-season.

Snowmaking

Continued Snowmaking Investment & Modernization

Five new HKD Impulse tower guns add to our snowmaking fleet.  These ultra-efficient snow guns enable snowmaking in marginal temperatures.

SHORT-TERM

Our journey continues and the projects over the next few years will expand guest room availability, begin to refine the culinary path, and build on our four-season vision.

Completion of 33 Main Lodge Guest Rooms

Completion of 33 Main Lodge Guest Rooms

Continued renovation of the Main Lodge guest rooms and bathrooms will finalize the lodging project. However, it will not end there, the reimagining of the Main Lodge will continue, and we will have more news to share soon!

Slope 63

Slope 63

Your après venue reimagined, same comfort, different style. Listen to the buzz of the interior as the social center comes alive with great music, food, and people.

Completion of 33 Main Lodge Guest Rooms

Expansion of trail system for hiking and biking

In keeping with our commitment to providing an active, outdoor-oriented four-season vacation destination, we are expanding on our beautiful network of hiking trails, tracing through miles of Highlands forests and fields.

Donald Ross

Donald Ross Memorial Golf Course

This course is a true re-creation of classic golf holes Donald Ross designed at some of his most renowned courses. Recognized as a “Best New Resort Course in the U.S. by Golf Digest”, we will continue to reimagine new holes and fairways. 

Experiential Spa and Pool Complex

Experiential Spa and Pool Complex

When the Center Wing construction begins, the spa and pool complex will be one of the first exterior areas of the resort guests will immediately notice.  When complete the complex will include over 30,000 sq. ft of space.

MID-TERM

The Main Lodge is the center of the guest experience. A place where guests come together after they’ve been exploring and enjoy conversation over a cocktail. The space will be completely rebuilt from culinary to entertainment– this is just the beginning of what will come.

Lobby

Lobby & Reception

From the moment you arrive, to the moment you depart – the lobby, reception, and bar will be designed to embrace the rich architecture to make you feel right at home. A place to mingle and relax.

    Main Lodge Pool

    Game Room

    The newly imagined Game Room will be designed for all ages – including a golf simulator, bowling alley, and arcade games.

      Speak Easy

      Speakeasy

      Unlike anything you fill find in northern Michigan, this establishment will speak to its name. Will you be able to find it?

      Signature Restaurant

      Signature Restaurant

      The Highlands fine dining farm to table experience. A place where the local region will be embraced through culinary traditions created seasonally by our chef.

        Short Course

        Short Course behind Main Lodge

        A major enhancement to the existing Cuff Links Executive Par 3, the new Short Course will have 9 holes with two options for tee locations at different skill levels. This course will be designed for all ages and is easily walkable. 

          First major lift upgrade

          Lift and Snowmaking Technology

          Building on the legacy of innovations, major lift upgrades and continued snowmaking enhancements will be pivotal. The first lift priority will be a substantial upgrade to the southern end of the slopes and the day skier portal experience.

            LONG-TERM

            We’re taking everything we’ve built, everything we’ve learned, and everything we’ve dreamed of to transform this place into a true masterpiece. Once complete, we will have defined the pillars of our journey – Distinction in Hospitality, Environment of Wellbeing, Four-Season Innovation, Community Partnership, and Sustainability Focus.

            Day Lodge

            More to Come:

            • Day Lodge
            • Conference Center
            • Retail expansion
            • Equestrian facility
            • Continued lift upgrades on property
            • Arrival experience and road system upgrades